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Data Analytics Specialist

San Diego, CA
Job Title:                           Data Analytics Specialist
Job Location:                   San Diego, CA
Salary:                               Competitive, Depends on Qualifications  
Clearance:                         Not Required
Travel:                               Local Travel to Government Facility
The purpose of this contract is to create, support and analyze multi-channel digital content in order to provide awareness, information and assistance to a demographically diverse population of potential Navy SEAL and SWCC candidates and influencers in the digital public domain, as well as candidates in
US Navy forces worldwide.
  • Provide regular monitoring and analyses of media environment and NSWCEN marketing efforts to support further development and success of general outreach strategy.
  • Consult with Government and provide initial market research to establish baselines, targets and benchmarks for marketing strategy.
  • Identify Key Performance Indicators to create qualitative and quantitative measurements.
  • Examine existing media environment, NSW social media base, reach (current and potential), engagement, and other factors to develop strategy for growth and conversion.
  • Organize qualitative and quantitative data from media environment and social media engagement (organic and non-organic) into monthly reports and quarterly trend analyses focusing on established metrics, conversation topics, tone, and reaction, especially to A/B test posts.
  • Generate quarterly ROI reports on marketing outreach efficacy of all components, including social media, website, podcast, CRM, mobile app and any other tools.
  • Create annual predictive analytics reports based on ROI and previously collected metrics over the beginning of contract year.
  • Collaborate with Government and Marketing Specialist to design first-party data gathering features (i.e., quizzes, assessments, etc.) for optimal quantitative information and lead generation via social media, website, and mobile app.
Knowledge and Experience:
  • Minimum 3 years of industry experience performing the general duties described above and/or similar digital analysis, strategy and execution in the private or public sector within the last 5 years.
  • Experience with media monitoring services, i.e., Cision or Meltwater, is required.
  • Relevant experience with DoD or US Navy recruiting is preferred.
About the company: 

As a Service Disabled, Veteran Owned Small Business (SDVOSB) we are a provider of Information Technology (IT) professional services, software solutions and professional development training. Our core competencies evolved from leveraging IT enablers for knowledge management with an emphasis on Web Based Knowledge Portals and Portal Services, Server/System Services, SharePoint Development and System Administration and SQL Server Services. Our capabilities have expanded to include software development, technical training support and field support services.

Guiding Principles 
  •  Satisfy the customer - "Exceed expectations"
  •  Set the Example - "Be out front"
  •  Be Responsive - "Timing is everything"
  •  Persevere - "Find a way"

  • PTP offers a comprehensive benefits program:
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Supplemental benefits (Short Term Disability, Cancer & Accident).
  • Employer-sponsored Basic Life & AD&D Insurance
  • Employer-sponsored Long Term Disability
  • Employer-sponsored Value Adds - FreshBenies
  • 401(k) with matching

Holidays and Annual Leave
  •  10 Paid Holidays
  •  120 hours PTO accrual
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